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White Paper

Surviving the Perfect Storm in Data Management

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Abstract
The emergence of e-applications is creating extremely high volumes of new data. Indeed, the collection of information that analysts so calmly referred to as a “sea of data” just ten years ago has now swollen to Tsunami forces. As a result, many analysts might say that today’s data management professionals are facing a Perfect Storm. If they don’t find calmer waters soon, they’ll drown.

This paper is for information technology and data management executives who (1) understand the value of maintaining actual event records rather than their summaries, but (2) have not yet determined a cost-effective data management strategy for doing so with large and growing volumes of data. It introduces the concepts of active versus supportive data management needs, high-speed versus high-volume storage technology requirements, and micro- versus macro-analytics.

In addition, the paper recommends new data management infrastructure alternatives and provides their associated cost reductions. By adopting the recommendations in this paper, planners can strategically look for, consider, and implement informational initiatives and concepts that, in the past, they may have immediately discarded due to prohibitive costs.

The Wave: Explosive Data Growth
Most analytical reports today cite exorbitant factors when projecting enterprise data growth over the next five years. For example:

  • Red Herring’s March 2000 summary, “The Age of Petabytes,” forecasted data growth rates of 75% to 150% per year.
  • A META Group analyst who spoke at a May 2000 eCRM conference projected data increases of a hundredfold within five years through the year 2004. Enterprises that are having difficulty coping with three terabytes (TB) of data today need to quickly find solutions for dealing with 300 terabytes of data tomorrow. Since the May 2000 conference, other META representatives have validated this growth factor as well as the urgent need for in-depth strategic data management planning.
  • A recent Deutsche Banc Alex. Brown data study found that e-business data will grow from 30% of the total data in the first year of activity (1999 in most cases) to 75% of the total data in the fourth year. This growth represents a commanding data swell of 400% per year.

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