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Surviving the Perfect Storm - page 2

Figure 1 integrates the data in these three studies to arrive at a seemingly dependable consensus about the rate of data growth. It uses the Red Herring data as the basis of the graph. The triangulated outlook applies to Global 2000 enterprises and assumes an average starting point of three terabytes total in-house data in 1999. The striped sections of the color-coded vertical bars estimate the percentage of growth stimulated and consumed by e-business activities.

Understanding and acceptance of these predictions comes only after you consider the scope of new business initiatives and the technological capabilities that both enable and support them. New e-business applications like web-front management (clickstream analysis), one-to-one customer relationship management (CRM), personalization and encounter management, supply chain management, call event detail analysis, and digital certification significantly add to an enterprise’s existing IT-supported agenda. In addition, new non-scalar data types (objects) including images (drawings, X-rays, etc.), streaming audio, and video dramatically expand the data inventory.

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