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StorHouse - The eBusiness Warehouse (eBW) - Page 3

Impact of eBusiness
Pushing this continual evolution are several eBusiness objectives:

  • Acquiring new customers
  • Retaining existing customers
  • Cross-sell/Up-sell products
  • Market Ownership
  • New/improved vendor supplier relationships

And while the eBusiness objectives may be familiar, the conditions are different:

  • New, cost effective channel: the Internet
  • Smart-shoppers
  • Value-chain competition
  • Real-time demands
  • Immediacy to deliver content for market ownership
  • New types and forms of value-chains

Furthermore, as organizations embrace eBusiness objectives and compete under new conditions, impact is felt throughout many different areas in an organization. For example, the objective of an eBusiness initiative may be to streamline parts purchasing and fulfillment via web-based systems using the Internet as the primary channel. In this example, impact will notably be felt in purchasing and receiving departments, and partners of the organization within their supply chain.

However, one area of the organization that is consistently affected by eBusiness initiatives is the information technology (IT) department. Although other departments (marketing, strategic planning, joint-committees, etc.) may own or sponsor the eBusiness initiative, IT has the lion's share of the labor for implementation. (Even if the organization is attempting their eBusiness initiative by external acquisition, the IT department will still be responsible for integration). eBusiness has had significant impact with regard to an organization's IT infrastructure. Not including labor issues and application integration, eBusiness infrastructure demands are found in two primary areas: bandwidth allocation and information storage and retrieval.

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