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StorHouse - The eBusiness Warehouse (eBW) - Page 2

eBusiness Comes of Age
eBusiness is the conduct of business on the Internet, not only buying and selling, but also servicing customers and collaborating with business partners. eBusiness can include, but is not limited to: eCommerce, Supply Chain Management, Customer Relationship Management (CRM) and Web-based Business Intelligence.

IBM pioneered the term, "eBusiness" in October of 1997, when they launched their thematic campaign around the term. While today's business economy is defined by eBusiness initiatives, there have been other 'Internet Ages" that have brought us to the eBusiness world of today:

Age One: Information Content (1993)

  • Disseminate information
  • Reach eyeballs
  • Create mindshare
  • The build content phase

Age Two: Consumer eCommerce (1996)

  • Build new revenue channels
  • Revenue shift
  • Remove geographic barriers to customers
  • Reach new/ more customers
  • Transaction processing/ Secure environments

Age Three: eBusiness Initiatives (2000)

  • Build more efficient business models
  • Create B2B marketplaces (trading communities)
  • Virtually integrate value chains
  • Accelerate intelligent information flow (bots)
  • Optimize customer Net Present Value (NPV)

This progression leading to eBusiness initiatives resulted in continual organizational learning and/or restructuring. Therefore it can be said that eBusiness involves the continuous optimization of an organization's value proposition and position in the value chain, using the Internet as a primary communication and trading medium.

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