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White PaperStorHouse - The eBusiness Warehouse (eBW) - Page 2 eBusiness Comes
of Age IBM pioneered the term, "eBusiness" in October of 1997, when they launched their thematic campaign around the term. While today's business economy is defined by eBusiness initiatives, there have been other 'Internet Ages" that have brought us to the eBusiness world of today: Age One: Information Content (1993)
Age Two: Consumer eCommerce (1996)
Age Three: eBusiness Initiatives (2000)
This progression leading to eBusiness initiatives resulted in continual organizational learning and/or restructuring. Therefore it can be said that eBusiness involves the continuous optimization of an organization's value proposition and position in the value chain, using the Internet as a primary communication and trading medium.
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