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The Use and Value of Call Event Data for the Telecommunications Provider - Page 4

The same base call event records are useful to any and all of Telco's business functions. Telecoms' informational (as opposed to operational) systems historically focus on benefits to the Marketing organization. The informational needs of finance, network operations and compliance are frequently viewed as secondary. Yet, these organizations stand to significantly benefit from enhanced decision making enabled by a historical call event repository.

Following are potential areas of business value for Telco's business functions.

Network Planning/Operations	Regulatory Compliance
Optimize capital budgets	Justify tariff structure
Match build-outs to customer needs	Improve timeliness of compliance
Avoid/ Reduce network outages	Reduce Compliance infrastructure costs
Meet QOS standards
Reduce network fraud

Marketing & Sales	Finance
Retain customers	Measure & track product and customer profitability
Acquire Customers	Accurately forecast demand
Increase network usage	Reduce costs and improve responsiveness to audits
Increase product/service usage	Ensure timely and accurate collection of interconnect revenue
Optimize marketing budgets	Reduce network fraud
Maximize customer service	Implement new flexible billing system
Reduce/optimize channel costs
Increase customer profitability

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