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White PaperThe Use and Value of Call Event Data for the Telecommunications Provider - Page 3 Every month Telco waits to begin collecting call records and making them accessible to the business is lost opportunity - like network bandwidth that goes unused. It is impractical to create a historical call event repository by back loading 300 million daily call records from tape archives. Yet it is the history of network usage that makes new decision making processes possible. What follows are examples of the use of call event records to develop customer insight and improve business planning processes. The paper also discusses how accessible call record data can improve common telecommunications company operations. Call event data can affect many business functions, but the base data is the same from each use. The applications and business benefits outlined here were "discovered" during engagements with providers such as AT&T, British Telecom, BellSouth, AT&T Wireless, SBC Corporation and MCI/Worldcom. The Discovery process is depicted in the following diagram. Discovery links the use of data to applications that support current and future corporate initiatives. In turn these initiatives have top and bottom line business impact.
Discovery is most effective when multiple organizations participate in the process. Network planning/operations, marketing, finance, sales and regulatory compliance business units all have needs that access to call records can fulfill. The business case for a historical call event data repository should consider all of these organizations.
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