Site Map | Contact Us

White Paper

The Use and Value of Call Event Data for the Telecommunications Provider - Page 2

One of the most important challenges Telco faces today is developing its ability to "know the customer." Superior customer knowledge provides Telco with the best defense against current and future competitors. The challenge is not an easy one to overcome. If it were, knowledge of individual customers would merely represent competitive parity in today's markets. To succeed, the right technologies, processes and organizations must eventually be in place. Consistent, granular, and accessible data underpins the entire effort. Telco recognizes the imperative, recently deciding to undertake a very significant data warehousing project.

In parallel to its data warehouse project, and as part of Telco's information architecture, a historical repository of Telco's call event data should also be deployed. The business and technical benefits of collecting, storing, managing and providing access to all call event data are potentially enormous. Arguably, market share and profitability can not be maximized without manageable access to a phone company's call event records. Operational excellence is not assured in today's hyper-competitive telecommunications market without the hidden insights found in call event records. While the technical benefits that arise from accessible data and lower computing costs can be substantial, the impact of call records on business decision making is greater.

Business Discovery
The business case for an atomic data store that captures, stores and manages Telco's call event records should include:

• Savings that accrue over current IT methods and technologies

• Ability to adopt future IT requirements with minimal disruption

• Top-line and bottom-line benefits resulting from enhanced decision making capabilities

This paper focuses on the compelling business benefits from the use of historical call event records.

Continue
Go Back
Top of page

More Information
- White Papers
- Press Center
- StorHouse

Copyright © FileTek, Inc. 2002-2007
All rights reserved.

Webmaster@filetek.com
Legal notices and trademark attributions